Science-Backed Supplements That Aid Real Results and Drive Repeat Business
The Formula | Wholesale Opportunity
Join a growing network of retailers and gyms who trust our efficaciously dosed, science-backed supplements. We solve the industry's biggest pain points, like under dosed ingredients and over-pricing for what you get. Our supplements are industry leading and in formulation - allowing your customers to see real results and you to see real sales growth.
What is The Formula
Our Story
The Initial Idea
This brand formed as a result of me, Sam, herniating a disc in my back late 2021. I had been going to the gym for a few years at that point, and had always used supplements (absolutely loved pre-workouts) but never felt like I found a pre that satisfied everything I wanted - I even started mixing all the raw ingredients in my bedroom as a way to make my own perfect pre.
When I became injured, I couldn't workout and so instead I spent that time learning. I was at university, had a lot of spare time, and really enjoyed it. Between then and now I've been absorbing as much literature, education and experience as I can
Fast-forward to the beginning of 2024, I had toyed with the idea of creating this brand before but it finally became feasible to do (I just had to graduate university first!).
The Launch
On 10th June 2024, I launched the brand, and with it the flagship pre workout, LIMITLESS. Instantly, people resonated with the brand, felt the feelings I had in not being able to find a pre workout that actually dosed efficaciously across the board, was priced in line with market competitors and provided all the benefits they want in a pre-workout.
We launched an initial batch of one flavour, Raspberry Lemonade, and sold out! We restocked, and sold out again! We couldn't stock quick enough to meet demand!
Now
Fast forward again to now, we have expanded our product range to feature our flagship pre workout (formerly LIMITLESS, now NEUPHORIC), VASO-DIAL non-stim pre workout and HYDRATe electrolytes, as well as launched new flavours and have more products currently in the works.
The Formula has grown into a six-figure brand with immense growth and are excited to be building a network of like-minded retailers and gyms who share our vision of helping everyone to achieve their dream fitness/health goals (with our specific vector being through supplements).
This brand formed as a result of me, Sam, herniating a disc in my back late 2021. I had been going to the gym for a few years at that point, and had always used supplements (absolutely loved pre-workouts) but never felt like I found a pre that satisfied everything I wanted - I even started mixing all the raw ingredients in my bedroom as a way to make my own perfect pre.
When I became injured, I couldn't workout and so instead I spent that time learning. I was at university, had a lot of spare time, and really enjoyed it. Between then and now I've been absorbing as much literature, education and experience as I can
Fast-forward to the beginning of 2024, I had toyed with the idea of creating this brand before but it finally became feasible to do (I just had to graduate university first!).
On 10th June 2024, I launched the brand, and with it the flagship pre workout, LIMITLESS. Instantly, people resonated with the brand, felt the feelings I had in not being able to find a pre workout that actually dosed efficaciously across the board, was priced in line with market competitors and provided all the benefits they want in a pre-workout.
We launched an initial batch of one flavour, Raspberry Lemonade, and sold out! We restocked, and sold out again! We couldn't stock quick enough to meet demand!
Fast forward again to now, we have expanded our product range to feature our flagship pre workout (formerly LIMITLESS, now NEUPHORIC), VASO-DIAL non-stim pre workout and HYDRATe electrolytes, as well as launched new flavours and have more products currently in the works.
The Formula has grown into a six-figure brand with immense growth and are excited to be building a network of like-minded retailers and gyms who share our vision of helping everyone to achieve their dream fitness/health goals (with our specific vector being through supplements).
23 Days
Avg. Time Our Partners Restock Us
94.1%
QoQ Growth (Q4 .24 vs Q1 .25)
4.8/5.0
Rating Given By Customers
Our flagship pre-workout, and best-seller, NEUPHORIC. A blend of synergistic ingredients to create the ultimate daily-driver pre workout,
Maximally dosed across pump ingredients and nootropics whilst maintaining a daily-use caffeine + l-theanine blend.
By the end of March 2025, it will come in three great flavours: Raspberry Lemonade, Fresh Red Apple and Arctic Frost
Find Out MoreOur pump and nootropic non-stim pre workout, VASO-DIAL. The cousin to NEUPHORIC. A comprehensive non-stim that provides pumps via multiple pathways of nitric oxide production and hyper-hydrating ingredients, as well as a full nootropic panel to maximise dopaminergic and cholinergic activity, all without any stimulants.
This product was launched February 2025, but the feedback has been nothing but positive as our regular - and new - customers love it!
As of March 2025, VASO-DIAL comes in one refreshing flavour: Fresh Red Apple. More flavours to be released later in 2025.
Find Out MoreOur comprehensive, on-the-go hydration supplement, HYDRATE. it features 30 sachets of a high-utility electrolyte panel that was created to mimic the composition of your sweat, ensuring effective hydration. It includes optimal doses of all key electrolytes as well as including some often overlooked minerals that still contribute to hydration, like Iodine, Phosphorus and Taurine.
As of March 2025, HYDRATE comes in one refreshing flavour: Kiwi Raspberry. More flavours to be released later in 2025.
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At Wolf Supplements and The Supplement Shop, we take pride in stocking only the highest-quality supplements, and The Formula Supplements has quickly become a customer favorite...
Their Neuphoric formula has been a standout product, earning rave reviews for its effectiveness. Additionally, their Hydrate formula is perfect for those on the go—being the only sachet-pack hydration supplement we stock, it’s an essential for travel and daily convenience...
Whether online at Wolf Supplements or in-store at The Supplement Shop Wakefield, our customers love The Formula Supplements, and we’re proud to have them as part of our lineup!
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